Brands built by Dave

You find yourself at Keurig as VP Marketing in 2002 a company with a great product but no brand recognition and only $25 million in sales

Read Keurig's Case Study

You join LoJack because of their exciting technology which allows the police to track down and recover a stolen car in minutes. But...no one knows about the technology or brand...so you have a big hill to climb.

Read Lojack's Case Study

You love boats and fishing...so why not join a boat company where you can have a free demo boat....slip...fuel...and you have to go fishing as part of your job. Nice.

Read Boston Whaler's Case Study

It’s the early 1980’s and Procter & Gamble assigns you as Brand Manager Pringles. The brand is well known but in decline. Management tells you to either turn it around or they will kill it.

Read Pringles's Case Study

It is 1982 and Procter & Gamble promotes you to Brand Manager of Crisco Oil. It is a tough assignment.

Read Crisco's Case Study
Bio Resume

Bio

Dave Manly has over 35 years experience creating and driving consumer and investor value behind some of America’s most cherished brands. Whether it be Keurig single cup coffee...LoJack Stolen Vehicle Recovery....Boston Whaler Boats...or Procter & Gamble brands, Dave has been instrumental in putting products “on the map”.  Dave's career spans Marketing...Sales...E-commerce...and General Management.

Most recently, Dave was one of the senior executives at Keurig/Green Mountain (NASDQ: GMCR)  that revolutionized single cup coffee brewing in North America. As Senior VP/General Manager of both the Digital (e-commerce) and Away From Home Divisions Dave was a team member driving Keurig/GMCR from <$50 million in revenue to over $4 billion delivering extraordinary shareholder value.  He also led the team that developed and launched Keurig's latest innovation:  Keurig 2.0.  Dave recently retired from Keurig to spend more time with family which allows him to share his business success in advisory/consulting roles.

Experience

Keurig/Green Mountain Senior VP Innovation and  Keurig 2.0 05/13- 10/14
Keurig/Green Mountain VP/GM Digital + Commercial Divisions 10/09 - 04/13
Keurig VP Marketing Keurig 11/02-9/09
 
LoJack Corporation VP Sales and Marketing 1989 - 1995
Boston Whaler Corporation Director of Marketing 1985 - 1989
Procter & Gamble Brand Manager Pringles 1983 - 1985
Procter & Gamble Brand Manager Crisco Oil 1981 - 1983

Education

Purdue University, 

Krannert School of Business 

 Master of Science in Management (MBA) 1979
DePauw University BA 1977

Creating and Building Powerful Differentiated Brands

Do you have a great product that you’d like to turn into a household name brand? At LoJack and Keurig we started with terrific technology…but no one knew who we were. Thru early guerilla marketing…followed by step-by-step investment we built these brands to be the gold standard in their segments. Let me help you build your brand to prominence.

Advertising/Media

Whether your budget is $10,000 or $100,000,000 I’ve been there. Managing small regional agencies to Top 10 Agencies worldwide. Key is to make every dollar you spend a working dollar…rather than paying useless fees. How to reach consumers with impactful messaging has changed dramatically. At Keurig we received one of the highest “bang for bucks” any brand has enjoyed anywhere. Let me help you.

Internet and E-Commerce

I had the privilege of leading the team that www.keurig.com to be one of the 100 largest e-tailers in North America—while also achieving Top 10 customer satisfaction ahead of companies like Apple, and LL Bean. It takes a great team….a good balance of inside and outside resources….and constant innovation focused on consumer needs. Want to build a powerful e-commerce platform that works? Let’s talk.

Strategic Marketing Planning

Do you have several avenues ahead of you that you can pursue? Not sure which direction to turn? I’ve been there too. The strategic choices you make drive your future. Either you will win or lose big. At LoJack and Keurig we had to make strategic choices almost weekly. We did a good job…based on business performance. Glad to help you identify your opportunities….options…and most profitable path to success.

Sales Structure and Compensation

At both LoJack and Keurig it was my pleasure to lead North American sales forces of over 100 people. In Sales…it is all about driving the results day in and day out. …and I have been there “on the line “. How you structure your team….how you compensate them….I’ve seen models that work and those that fail miserably. Let’s talk about your challenges.

Sales Management

How do you develop a strong Sales Organization focused on both strategic long-term direction but also driving the short-term results? It is both an art and a science. As one responsible for driving the revenue/profit of the Commercial Division at Keurig and at LoJack Corporation, I’ve seen the best and the worst in Sales Management. I’ve made my mistakes…and had successes leading North American Sales Organizations. Let me share my experiences with you.

Selling Product thru 3rd Party Distribution—Retailers/Distributors

How do you get car dealers to prioritize selling LoJack….or how do you get coffee distributors to change from focusing on pot systems to single cup? And once you have their attention how do you drive growth year after year in your channels? Those were the challenges with distributors as we grew LoJack and Keurig. I have worked with the smallest car dealers in the country to giants like Staples, Aramark, and franchises such as Subway. Let’s talk how to make your product a top priority with distribution partners.

Powerful Public Relations

How can you get a huge bang for buck in PR with minimal effort?  That was the challenge we faced at Keurig and also at LoJack.  At Keurig we learned quickly that providing free brewers to opinion leaders such as Hollywood Stars got us a lot of free ink...and soon appearances in TV shows and movies.   Our efforts landed Keurig in the celebrity gift bags for The Golden Globes, Emmy's, Country Music Awards...and many more.  Now you can see Keurig with free media all over TV shows....and hit movies.  At LoJack...we set ourselves up as the experts on Auto Theft in the U.S.--and published stats routinely that got us in the press.  ABC's 20/20 show did a full 15 minute segment on LoJack that helped drive the company.   Need help with your brands in PR--glad to talk.

Areas of Expertise

Creating and Building Powerful Differentiated Brands

Advertising/Media

Internet and E-Commerce

Strategic Marketing Planning

Sales Structure and Compensation

Sales Management

Selling Product thru 3rd Party Distribution—Retailers/Distributors

Powerful Public Relations

How Can I Help You?

Board of Directors/Advisors

Does your company need a proven successful leader to help guide your idea/company to the next level? Take a look at my background—then happy to consider serving.

Consulting

Available for high level executive strategic consulting projects that leverage my areas of expertise.

Angel Investing

Need some kickstart capital behind a great idea? Let’s talk.

Speaking Engagements

Happy to share my successful case studies and “lessons learned” building some of America’s favorite brands.

Full Name

Email

Company

Phone

Comments

Success!

Thank you for your message, it has been sent. I will get back to you as soon as possible.