You find yourself at Keurig as VP Marketing in 2002 a company with a great product but no brand recognition and only $25 million in sales
You join LoJack because of their exciting technology which allows the police to track down and recover a stolen car in minutes. But...no one knows about the technology or brand...so you have a big hill to climb.
You love boats and fishing...so why not join a boat company where you can have a free demo boat....slip...fuel...and you have to go fishing as part of your job. Nice.
It’s the early 1980’s and Procter & Gamble assigns you as Brand Manager Pringles. The brand is well known but in decline. Management tells you to either turn it around or they will kill it.
It is 1982 and Procter & Gamble promotes you to Brand Manager of Crisco Oil. It is a tough assignment.
Dave Manly has over 35 years experience creating and driving consumer and investor value behind some of America’s most cherished brands. Whether it be Keurig single cup coffee...LoJack Stolen Vehicle Recovery....Boston Whaler Boats...or Procter & Gamble brands, Dave has been instrumental in putting products “on the map”. Dave's career spans Marketing...Sales...E-commerce...and General Management.
Most recently, Dave was one of the senior executives at Keurig/Green Mountain (NASDQ: GMCR) that revolutionized single cup coffee brewing in North America. As Senior VP/General Manager of both the Digital (e-commerce) and Away From Home Divisions Dave was a team member driving Keurig/GMCR from <$50 million in revenue to over $4 billion delivering extraordinary shareholder value. He also led the team that developed and launched Keurig's latest innovation: Keurig 2.0. Dave recently retired from Keurig to spend more time with family which allows him to share his business success in advisory/consulting roles.
|Keurig/Green Mountain||Senior VP Innovation and Keurig 2.0||05/13- 10/14|
|Keurig/Green Mountain||VP/GM Digital + Commercial Divisions||10/09 - 04/13|
|Keurig||VP Marketing Keurig||
|LoJack Corporation||VP Sales and Marketing||1989 - 1995|
|Boston Whaler Corporation||Director of Marketing||1985 - 1989|
|Procter & Gamble||Brand Manager Pringles||1983 - 1985|
|Procter & Gamble||Brand Manager Crisco Oil||1981 - 1983|
Krannert School of Business
|Master of Science in Management (MBA)||1979|
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